PUBLISHING POLITICS--The infamous Playboy Mansion came up for sale earlier this month asking $200 million, and with the provision that Hugh Hefner be allowed to continue living there until his death.
It's one of the craziest real estate stories of all time in a city known for its crazy real estate stories, and thank god and Larry Flynt, it just got a million times crazier: Flynt, the founder of Hustler and the Rabelaisian pornographer of the people to Hef's aspirational smut peddler, supposedly wants to buy the Playboy Mansion, kick Hef out, and turn the place into the Hustler Mansion. STONE COLD.
Is it a stunt? Who cares? It's a GREAT stunt. Of course, Flynt told TMZ last week that he wasn't interested: "I like my own toys and I don't want his dirty sheets," but Harry Mohney, the head of the company that runs the Hustler Stores, claims that was before the two talked and decided that the Mansion "is an excellent place for The Hustler Club and Hustler Mansion," reports the New York Daily News.
Mohney claims that Hustler wants to "move their own staff into the 29-room estate and host 'at least' three parties per week for VIP guests. He also says those gatherings would out-Hef the parties Hefner has been throwing there for 45 years."
And, to add insult to injury, Mohney says "We are not going to offer half" of the $200-million asking price. That might be a problem, since one of the real estate agents involved says the land alone (five acres on one of Los Angeles's most coveted blocks, plus a rare private zoo permit) is worth $100 million.
But the biggest problem is that Mohney says "Hefner could not live in the mansion" (and, incidentally that "Hef's old pal - accused serial rapist Bill Cosby - will never step foot on the estate again if Hustler moves in," as the NYDN puts it). Playboy is firm on that matter, though: "a condition of any potential sale is that Mr. Hefner have the right to continue living at the Playboy Mansion." Maybe he'll really enjoy those Hustler parties.
(Adrian Glick Kudler is the Editor of Curbed LA … where this piece was first posted.) Photo by Jim Bartsch