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AMERICAN FOOTBALL - The fierce rivalry between the Arizona Cardinals and San Francisco 49ers has long gripped fans south of the border, but it appears the passion has made its way north. Canadian fans are showing a surprising level of interest in this classic NFL matchup.
According to a new study by Tooniebet, a Canadian sports and entertainment platform, residents in Canadian cities are searching for Cardinals vs 49ers-related terms at remarkable rates. The research compared monthly Google search volumes to 2025 population figures. The findings highlight how American football continues to gain traction in Canada.
Cities With the Most Interest in Cardinals vs 49ers
According to the study, the following are the top cities with the most interest in the NFL rivalry:
1. Regina
Regina tops the list for the highest search interests related to this rivalry. Saskatchewan’s capital city logged 562 monthly searches per 100,000 residents, which is 78% higher than the national average of 315. With a population of 176,183, the city accounted for an impressive 990 searches per month related to terms like Cardinals vs 49ers, “49ers v Cardinals,” and “Arizona Cardinals versus San Francisco 49ers.”
2. London
London, Ontario, follows closely behind in second place with 528 searches per 100,000 residents. Search terms like “49ers vs Arizona Cardinals,” “Cardinals vs Niners,” and “SF 49ers vs Cardinals” were among the most popular in the 1,830 average monthly searches from London’s 346,765 residents.
3. Burnaby
Burnaby in British Columbia also recorded 528 searches per 100,000 residents, which is 68% higher than the national average. With a population of 202,799, Burnaby saw 1,070 average monthly searches. Popular terms here included “Cardinals vs 49ers,” “49ers vs Cardinals,” and “Arizona Cardinals vs SF 49ers.”
4. Windsor
In fourth place, Windsor, Ontario, reported 493 searches per 100,000 residents, representing a 56% increase over the national average. With a population of 278,013, Windsor generated 1,370 average monthly searches, with terms like “AZ Cardinals vs 49ers,” “Cardinals vs 49,” and “San Francisco 49ers vs Arizona Cardinals” showing up frequently.
5. Calgary
Calgary ranks fifth with 471 searches per 100,000 residents. The city’s 1.01 million residents accounted for 4,800 monthly searches related to the Cardinals-49ers matchup, suggesting that the NFL has garnered significant attention even in Alberta, a province known for its love of hockey. Top queries in Calgary included “49ers vs Cardinals,” “Arizona Cardinals vs 49ers,” and “Cardinals versus 49ers.”
Other Cities in the Top 10
The following cities round out the list:
• Vancouver, British Columbia, ranks 6th with 468 searches per 100,000 residents.
• Hamilton, Ontario, ranks 7th with 442 residents per 100,000 residents.
• Saskatoon, Saskatchewan, ranks 8th with 407 searches per 100,000 residents.
• Ottawa, Ontario, ranks 9th with 380 searches per 100,000 residents.
• Surrey, British Columbia, ranks 10th with 377 searches per 100,000 residents.
Final Thoughts
The study highlights the growing influence of the NFL in Canada and its ability to spark fervent interest in long-standing rivalries, even in cities that aren’t traditionally major football hubs. “It’s fascinating to see how Western and Central Canada drive much of the rivalry buzz,” a Tooniebet spokesperson said. “The matchup resonates strongly across smaller and larger cities, showing that NFL excitement stretches beyond the U.S. market.”
Rivalries like the Cardinals-49ers matchup have captured the attention of Canadians from coast to coast. As the NFL continues to grow in popularity across Canada, these search trends reflect a broader cultural shift toward embracing American football and its fierce rivalries.
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