---

 [ NEIGHBORHOOD ](https://www.citywatchla.com/index.php?option=com_content&view=category&id=327)

#  City Council Greenlights Controversial Reef Development in South LA

NEIGHBORHOOD POLITICS--Controversial plans to build a massive housing, hotel, and retail project with a skyscraper on a parking lot in South LA was unanimously approved by the Los Angeles City Council Tuesday. More than 1,400 apartments and condos will be built, but many will be unaffordable for South LA residents

City leaders have said the development, called The Reef, has the potential to transform the neighborhood, which has been overlooked by developers until now. It may bring job opportunities and quality restaurants to a neglected area, but it has drawn fierce opposition over fears it will drive up living costs and displace thousands of residents.

[Streetsblog LA](http://la.streetsblog.org/) has followed the plans closely and offered [this critique](http://la.streetsblog.org/2016/11/22/after-contentious-plum-hearing-controversial-reef-project-heads-to-city-council-today/) today: While it sounds like “livability wet dream” it “caters to a well-heeled clientele;” it is “situated on the edge of a neighborhood that is both one of the poorest in the city and [the most overcrowded in the entire country](http://la.curbed.com/2014/3/10/10134306/historic-southcentral-has-the-most-crowded-housing-in-the-us).”

Los Angeles City Councilman Curren Price, who reps South LA, [told](https://t.co/9tOg2hlQBa) the *Los Angeles Times*: “It is new … and we have not seen this in the 9th District or South Los Angeles and there’s certainly some uncertainty about it but definitely some excitement and enthusiasm.”

With the city’s approval, physicians Avedis and Ara Tavitian will develop a parking lot and warehouse at South Broadway and Washington Boulevard with 1,444 condos and apartments, a grocery store, a gallery, a hotel with 208 rooms, outdoor plazas, and more than 67,000 square feet of shops and restaurants in buildings ranging in height from 77 to 420 feet.

![](https://www.citywatchla.com/images/stories/Jan-2017/502p.png)Opponents have speculated the city was swift in approving the project ahead of the implementation of a ballot measure [approved](http://la.curbed.com/2016/11/9/13571390/measure-jjj-approved-affordable-housing-and-local-hiring) by Los Angeles voters earlier this month that will require residential developers to make 20 percent of all condos and 11-25 percent of apartments in their buildings affordable.

The Tavitian brothers agreed to designate just 5 percent of the 549 apartments for tenants earning very low incomes. (None of the condos will be designated affordable). But they did agree to pay the city $15 million for affordable housing off-site, but within Council District 9.

But with The Reef, affordability isn’t the only concern. Streetsblog’s [Sahra Sulaiman](http://la.streetsblog.org/author/sahra/) says residents fear gentrification in the neighborhood will make their lives more difficult in other ways. She quotes Alfredo Gama of the Central Alameda Neighborhood Council: “I get stopped by police going out to my car at two a.m. to get my books!” Then she writes, “How much more frequently would he and others like him be harassed once higher-income residents moved in and sought protection [from their “suspicious-looking” lower-income neighbors](http://www.nytimes.com/2016/05/19/us/website-nextdoor-hears-racial-profiling-complaints.html)?” Those types of tactics, she says, are not uncommon in gentrifying neighborhoods.

All images via Department of City Planning except photo of protesters - Credit: Angel Jennings / Los Angeles Times)

*(Jenna Handler posts at [Curbed LA](https://www.citywatchla.com/la.curbed.com) ….where this commentary originated) Prepped for CityWatch by Dianne Lawrence.*

*cw*

Written by Jenna Chandler on January 05 2017.

 ![](https://www.citywatchla.com/images/stories/Jan-2017/502o.png)

<a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_email"></a><a class="a2a_button_print"></a>[](https://www.addtoany.com/share)

 [Comments](#disqus_thread)

NEIGHBORHOOD POLITICS--Controversial plans to build a massive housing, hotel, and retail project with a skyscraper on a parking lot in South LA was unanimously approved by the Los Angeles City Council Tuesday. More than 1,400 apartments and condos will be built, but many will be unaffordable for South LA residents

City leaders have said the development, called The Reef, has the potential to transform the neighborhood, which has been overlooked by developers until now. It may bring job opportunities and quality restaurants to a neglected area, but it has drawn fierce opposition over fears it will drive up living costs and displace thousands of residents.

[Streetsblog LA](http://la.streetsblog.org/) has followed the plans closely and offered [this critique](http://la.streetsblog.org/2016/11/22/after-contentious-plum-hearing-controversial-reef-project-heads-to-city-council-today/) today: While it sounds like “livability wet dream” it “caters to a well-heeled clientele;” it is “situated on the edge of a neighborhood that is both one of the poorest in the city and [the most overcrowded in the entire country](http://la.curbed.com/2014/3/10/10134306/historic-southcentral-has-the-most-crowded-housing-in-the-us).”

Los Angeles City Councilman Curren Price, who reps South LA, [told](https://t.co/9tOg2hlQBa) the *Los Angeles Times*: “It is new … and we have not seen this in the 9th District or South Los Angeles and there’s certainly some uncertainty about it but definitely some excitement and enthusiasm.”

With the city’s approval, physicians Avedis and Ara Tavitian will develop a parking lot and warehouse at South Broadway and Washington Boulevard with 1,444 condos and apartments, a grocery store, a gallery, a hotel with 208 rooms, outdoor plazas, and more than 67,000 square feet of shops and restaurants in buildings ranging in height from 77 to 420 feet.

![](https://www.citywatchla.com/images/stories/Jan-2017/502p.png)Opponents have speculated the city was swift in approving the project ahead of the implementation of a ballot measure [approved](http://la.curbed.com/2016/11/9/13571390/measure-jjj-approved-affordable-housing-and-local-hiring) by Los Angeles voters earlier this month that will require residential developers to make 20 percent of all condos and 11-25 percent of apartments in their buildings affordable.

The Tavitian brothers agreed to designate just 5 percent of the 549 apartments for tenants earning very low incomes. (None of the condos will be designated affordable). But they did agree to pay the city $15 million for affordable housing off-site, but within Council District 9.

But with The Reef, affordability isn’t the only concern. Streetsblog’s [Sahra Sulaiman](http://la.streetsblog.org/author/sahra/) says residents fear gentrification in the neighborhood will make their lives more difficult in other ways. She quotes Alfredo Gama of the Central Alameda Neighborhood Council: “I get stopped by police going out to my car at two a.m. to get my books!” Then she writes, “How much more frequently would he and others like him be harassed once higher-income residents moved in and sought protection [from their “suspicious-looking” lower-income neighbors](http://www.nytimes.com/2016/05/19/us/website-nextdoor-hears-racial-profiling-complaints.html)?” Those types of tactics, she says, are not uncommon in gentrifying neighborhoods.

All images via Department of City Planning except photo of protesters - Credit: Angel Jennings / Los Angeles Times)

*(Jenna Handler posts at [Curbed LA](https://www.citywatchla.com/la.curbed.com) ….where this commentary originated) Prepped for CityWatch by Dianne Lawrence.*

*cw*

[![](https://www.citywatchla.com/images/ME%20DENTAL%20SPA/me%20dental%202026%20final.jpg)](http://medentalspa.com/)

 ![](https://www.citywatchla.com/images/banners/signup-for-cw.png)

## Get The News In Your Email Inbox Mondays &amp; Thursdays

 Name

 [ ![LA DWP #2 (Pay Your Bill Help)](https://www.citywatchla.com/images/LADWP/dwp%20level%20pay%205-7-25.jpg) ](https://www.citywatchla.com/component/banners/click/82 "LA DWP #2 (Pay Your Bill Help)")

 [ ![Home - HHR Rent is too High - SB-2](https://www.citywatchla.com/images/HHR/AHF-rent-too-high.jpg) ](https://www.citywatchla.com/component/banners/click/104 "Home - HHR Rent is too High - SB-2")

 ---

##  Featured CityWatch Stories

 [ ![](https://www.citywatchla.com/media/yootheme/cache/bb/062a-bb8ffb47.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33163:4-4-billion-later-inside-the-broken-machinery-of-los-angeles-homelessness-system&catid=312)

### [ $4.4 Billion Later: Inside the Broken Machinery of Los Angeles’ Homelessness System](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33163:4-4-billion-later-inside-the-broken-machinery-of-los-angeles-homelessness-system&catid=312)

THE BOTTOM LINE - When Karen Bass became mayor of Los Angeles in December 2022, she declared a state of emergency on ho…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/0f/061a-0f1ada2f.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33148:brace-yourself-for-a-worse-housing-crisis&catid=398)

### [Brace Yourself For A Worse Housing Crisis](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33148:brace-yourself-for-a-worse-housing-crisis&catid=398)

PLANNING WATCH - The California State Legislature will soon vote on the following draft legislation. Please carefully…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/19/062f-19a66144.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33162:prolonged-ignorance-of-a-ticking-bomb-does-not-neutralize-it&catid=9)

### [Prolonged Ignorance Of A Ticking Bomb Does Not Neutralize It](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33162:prolonged-ignorance-of-a-ticking-bomb-does-not-neutralize-it&catid=9)

OP/ED - The recent landslide of chemical leaks, fires and extremely dangerous events have proven, without any doubt, th…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/52/061i-524faa80.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33149:fighting-to-save-santa-monica&catid=401)

### [Fighting to Save Santa Monica](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33149:fighting-to-save-santa-monica&catid=401)

CITY COUNCIL CANDIDATE - Out of personal tragedy, Derrick Townsend’s candidacy for Santa Monica City Council was born…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/f3/062j-f3c372cf.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33159:homelessness-and-overcrowding-getting-worse-in-los-angeles&catid=398)

### [Homelessness and Overcrowding Getting Worse in Los Angeles](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33159:homelessness-and-overcrowding-getting-worse-in-los-angeles&catid=398)

 PLANNING WATCH - If you have lucked out in the Los Angeles area, you have a decent house or apartment to live in…

---

##  [ NEIGHBORHOOD ](https://www.citywatchla.com/index.php?option=com_content&view=category&id=327)

 [ ![](https://www.citywatchla.com/images/stories/July-2026/060l.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33132:venice-homelessness-committee-recommends-vacancy-tax-to-generate-additional-revenue-for-unhoused-solutions&catid=327)### [Venice Homelessness Committee Recommends Vacancy Tax To Generate Additional Revenue For Unhoused Solutions. ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33132:venice-homelessness-committee-recommends-vacancy-tax-to-generate-additional-revenue-for-unhoused-solutions&catid=327)

 [ ![](https://www.citywatchla.com/images/stories/July-2026/059k.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33108:when-burbank-cant-tell-you-what-it-spent-that-isnt-preservation-its-a-blank-check&catid=327)### [When Burbank Can’t Tell You What It Spent, That Isn’t Preservation — It’s A Blank Check](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33108:when-burbank-cant-tell-you-what-it-spent-that-isnt-preservation-its-a-blank-check&catid=327)

 [ ![](https://www.citywatchla.com/images/stories/July-2026/059e.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33117:judging-the-effectiveness-of-a-neighborhood-council-an-interview-with-venice-community-officer-clark-brown&catid=327)### [Judging The Effectiveness Of A Neighborhood Council. An Interview With Venice Community Officer Clark Brown. ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33117:judging-the-effectiveness-of-a-neighborhood-council-an-interview-with-venice-community-officer-clark-brown&catid=327)

 [ ![](https://www.citywatchla.com/images/stories/July-2026/056o.png) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33054:water-main-break-floods-west-hollywood-streets-underscores-aging-infrastructure-concerns&catid=327)### [Water Main Break Floods West Hollywood Streets, Underscores Aging Infrastructure Concerns](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33054:water-main-break-floods-west-hollywood-streets-underscores-aging-infrastructure-concerns&catid=327)

 [ ![](https://www.citywatchla.com/images/stories/July-2026/056d.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33048:former-foes-unite-behind-brian-goldsmith-in-sd-24-race&catid=327)### [Former Foes Unite Behind Brian Goldsmith in SD 24 Race](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33048:former-foes-unite-behind-brian-goldsmith-in-sd-24-race&catid=327)
<div data-id="1" 
	class="eb-inst eb-hide eb-emailform eb-1 eboxContentLocker"
	data-options='{"trigger":"onPageLoad","trigger_selector":"","delay":3000,"early_trigger":true,"scroll_depth":"percentage","scroll_depth_value":80,"firing_frequency":1,"reverse_scroll_close":true,"threshold":0,"close_out_viewport":false,"exit_timer":1000,"idle_time":10000,"close_on_esc":false,"animation_open":"slideInDown","animation_close":"fadeOutDown","animation_duration":400,"disable_page_scroll":true,"test_mode":false,"debug":false,"ga_tracking":true,"ga_tracking_id":"G-P16BQ7X1SW","ga_tracking_event_category":"EngageBox","ga_tracking_event_label":"Box #1 - Global Email Signup Form","auto_focus":false}'
	data-type='popup'
	>

	<button type="button" data-ebox-cmd="close" class="eb-close placement-outside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>
	<div class="eb-dialog eb-formVer" role="dialog" aria-modal="true" id="dialog1" aria-label="dialog1">
		
		<button type="button" data-ebox-cmd="close" class="eb-close placement-inside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>	
		<div class="eb-container">
						<div class="eb-content">
				
<form action="https://citywatchla.us2.list-manage.com/subscribe/post?u=34d69f33624fd058ee9b56516&amp;id=4bfa422f51&amp;f_id=00d6c2e1f0" class="eb" method="post" id="mcform-1" name="mcform-1" target="_blank">
			<div class="eb-form-header"><p><img src="/images/2023/06/be-a-city-watcher.png" alt="be a city watcher" width="350" height="97" loading="lazy" data-path="local-images:/2023/06/be-a-city-watcher.png"></p>
<p>Sign up to receive our special e-news blasts on Monday and Thursday evenings!</p></div>
	
					<div class="eb-field-row">

			
			
			
			<input class="eb-input" type="email" name="EMAIL"  placeholder="Email address"  id="EMAIL" value="" required>

			
		</div>
										
	<div class="eb-footer">
    	<button class="eb-btn" type="submit" name="subscribe" style="background-color:rgba(93, 183, 93, 1);color:rgba(255, 255, 255, 1)">
    		Sign up    	</button>
    </div>
</form>			</div>
		</div>
	</div>	
</div>
<div data-id="3" 
	class="eb-inst eb-hide eb-yesno eb-3 "
	data-options='{"trigger":"onScrollDepth","trigger_selector":"","delay":0,"early_trigger":false,"scroll_depth":"percentage","scroll_depth_value":80,"firing_frequency":2,"reverse_scroll_close":false,"threshold":0,"close_out_viewport":false,"exit_timer":1000,"idle_time":1000,"close_on_esc":false,"animation_open":"fadeInUp","animation_close":"fadeOut","animation_duration":300,"disable_page_scroll":false,"test_mode":false,"debug":false,"ga_tracking":true,"ga_tracking_id":"G-P16BQ7X1SW","ga_tracking_event_category":"EngageBox","ga_tracking_event_label":"Box #3 - Yes \/ No Donation Popup Box","auto_focus":false}'
	data-type='popup'
	>

	<button type="button" data-ebox-cmd="close" class="eb-close placement-outside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>
	<div class="eb-dialog " role="dialog" aria-modal="true" id="dialog3" aria-label="dialog3">
		
		<button type="button" data-ebox-cmd="close" class="eb-close placement-inside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>	
		<div class="eb-container">
						<div class="eb-content">
				
<div class="ebox-yes-no">
	<div class="ebox-yn-text">
		
		
		<div class="ebox-yn-headline" style="font-size:22px;color:#888888">
			<p>If you only give once a month, would you consider giving to CityWatch?</p>
<p>Your support fuels our mission to promote and facilitate civic engagement and neighborhood empowerment, and to hold area government and its politicians accountable.</p>
<p>Would you like to help? Even if you can only give $5, it will make a difference.</p>		</div>
			</div>
	
	<div class="ebox-ys-buttons" style="font-size: 16px;">
		
<a
					data-ebox-prevent="0"
		data-ebox-cmd="close"
				target="_self"
		href="https://www.citywatchla.com/donate"
		rel="noopener"
	
	
	
	
	class="ebox-ys-btn"
	style="background-color:#2ec664;color:#ffffff;min-width:100px">
	Yes
	</a>
<a
	
	
			data-ebox-cmd="close"
		href="#"
	
	
	class="ebox-ys-btn"
	style="background-color:#ef2345;color:#ffffff;min-width:100px">
	Not Right Now
	</a>	</div>

	</div>			</div>
		</div>
	</div>	
</div>
