---

 ![](https://www.citywatchla.com/images/stories/Dec-2019/100q.png)

 [ LOS ANGELES ](https://www.citywatchla.com/index.php?option=com_content&view=category&id=312)

#  A Holiday Comeback for Toys ‘R’ Us?

December 12 2019

Written by Sarah Anderson.

<a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_email"></a><a class="a2a_button_print"></a>[](https://www.addtoany.com/share)

**CHRISTMAS CHEER**-For many years, Giovanna De La Rosa enjoyed working at Toys ‘R’ Us — especially during the holiday shopping season.

“I loved bringing joy to families and to children,” she shared at a recent [congressional hearing](https://docs.house.gov/meetings/BA/BA00/20191119/110248/HHRG-116-BA00-Wstate-DeLaRosaG-20191119.pdf). “I watched so many of the local kids grow up over the years while shopping in our store.”

De La Rosa’s 20-year career with Toys ‘R’ Us came to an abrupt end in 2018 when the bankrupt company shuttered all of its 700 U.S. outlets, leaving more than 30,000 employees jobless.

Now Toys ‘R’ Us is trying to make a comeback. It re-opened its first U.S. store in New Jersey just in time for Black Friday, and it’s planning to open another in Texas before Christmas.

But the company is a shadow of its former self, and many former Toys ‘R’ Us employees are still struggling to get back on their feet. De La Rosa, an assistant store manager at the time of the layoffs, searched for a year and a half to find another full-time position before having to settle for a seasonal job.

Who does she blame for her employer’s collapse? Greedy Wall Street firms.

Toys ‘R’ Us was still profitable in 2005 when three private equity funds — KKR, Bain, and Vornado — acquired the retailer and loaded it up with billions of dollars in debt. This level of indebtedness “served no rational business need for Toys ‘R Us,” according to [Eileen Appelbaum](https://docs.house.gov/meetings/BA/BA00/20191119/110248/HHRG-116-BA00-Wstate-AppelbaumE-20191119.pdf), co-director of the Center for Economic and Policy Research.

The buyout forced the company to pay more than $400 million per year in interest, on top of hundreds of millions of dollars in “advisory” fees to the private equity funds who’d purchased it. All these extra costs drove the company to ruin.

This is the typical M.O. for private equity funds that specialize in highly leveraged buyouts. They take out massive loans to finance corporate takeovers, quickly suck out whatever value they can, and then stick the companies with the IOUs.

ShopKo, Payless ShoeSource, Gymboree, The Limited, and Sports Authority have all collapsed under the weight of their debts after being taken over by private equity funds. Over the past decade, nearly [600,000 retail jobs](https://www.forbes.com/sites/mayrarodriguezvalladares/2019/11/14/significant-retail-job-losses-at-private-equity-backed-companies-should-worry-us/#71edf6d85128) in private-equity backed companies have been lost.

De La Rosa traveled from her home near San Diego, California, to Washington, D.C. recently to advocate for legislation that would crack down on this Wall Street recklessness. The [Stop Wall Street Looting Act](https://www.warren.senate.gov/newsroom/press-releases/warren-baldwin-brown-pocan-jayapal-colleagues-unveil-bold-legislation-to-fundamentally-reform-the-private-equity-industry) would make private equity firms jointly liable for repaying debts they burden companies with in leveraged buyouts.

The bill also aims to prevent executives from lining their pockets while workers suffer. The kinds of ridiculous fees that private equity fund managers extracted from Toys ‘R’ Us would face a 100 percent tax.

The bill would also help protect workers in a bankruptcy by banning special executive payouts until employees receive promised severance payments.

After filing for bankruptcy, Toys ‘R’ Us initially gave its workers zero severance, despite a longstanding policy of giving a week of pay for every year of service. Meanwhile, the co-founders of just one of the private equity firms that took over the company — KKR — both made about [$100 million](https://www.foxbusiness.com/features/private-equity-firms-biggest-earners-last-year) in 2018.

Toys ‘R’ Us has new owners now, and De La Rosa is encouraged by the fact that they have asked her and two other former employees to serve on an advisory group. But what makes her even more optimistic is seeing more and more workers standing together to fight for Wall Street accountability.

She’s now a leader in United for Respect, a retail worker advocacy group that has pressured the private equity funds to provide some financial support for laid off Toys ‘R’ Us workers.

Her bigger goal: to regulate private equity so they can no longer make money by putting people out of work.

*(Sarah Anderson directs the Global Economy Project and co-edits Inequality.org for the Institute for Policy Studies. This op-ed was distributed by* [*OtherWords.org*](https://otherwords.org/a-holiday-comeback-for-toys-r-us/)*. Prepped for CityWatch by Linda Abrams.*

 [ ![save up to 4000 on used evs](https://www.citywatchla.com/images/LADWP/dwp%20ev%20ad2.png) ](https://www.citywatchla.com/component/banners/click/107 "LA DWP | Save $4K, Green | Priority Ad")

 [ ![Donna Tryfman](https://www.citywatchla.com/images/ADS%20FOR%202026/Donna-Tryfman-Ad-Final-Complete-Border-White-Margin.png) ](https://www.citywatchla.com/component/banners/click/98 "Donna Tryfman - HS1-1")

 [ ![LA DWP #2 (Pay Your Bill Help)](https://www.citywatchla.com/images/LADWP/dwp%20level%20pay%205-7-25.jpg) ](https://www.citywatchla.com/component/banners/click/82 "LA DWP #2 (Pay Your Bill Help)")

 [ ![David DeJute Campaign](https://www.citywatchla.com/images/ADS%20FOR%202026/DejuteAd.png) ](https://www.citywatchla.com/component/banners/click/111 "David DeJute Campaign")

 [ ![Pay Water Bill Help](https://www.citywatchla.com/images/LADWP/dwp%20-%20cares-ad.jpg) ](https://www.citywatchla.com/component/banners/click/97 "Home - LA DWP #2 (Pay Water Bill Help)")

 [ ![Anna Reitano Vertical R. Col](https://www.citywatchla.com/images/ADS%20FOR%202026/reitano%20vertical%20rework.png) ](https://www.citywatchla.com/component/banners/click/112 "Anna Reitano Vertical R. Col")

 ![](https://www.citywatchla.com/images/banners/signup-for-cw.png)

## Get The News In Your Email Inbox Mondays &amp; Thursdays

 Phone

 ---

##  Featured CityWatch Stories

 [ ![](https://www.citywatchla.com/media/yootheme/cache/1c/072d-1c016ddf.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33319:when-the-last-minute-power-play-failed-sacramento-finally-ran-out-of-time&catid=375)

### [When the Last-Minute Power Play Failed: Sacramento Finally Ran Out of Time](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33319:when-the-last-minute-power-play-failed-sacramento-finally-ran-out-of-time&catid=375)

MY THOUGHTS - Gavin Newsom came to the final days of his final regular legislative session with one more major problem…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/4d/073e-4dc54bff.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33336:may-day-international-workers-day-a-major-us-holiday-ignored-by-the-media&catid=398)

### [May Day/International Workers Day, a Major US Holiday Ignored By The Media](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33336:may-day-international-workers-day-a-major-us-holiday-ignored-by-the-media&catid=398)

PLANNING WATCH - Monday, September 7, 2026, was Labor Day, a holiday only celebrated in the United States and Canada as…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/4e/072i-4e4914dd.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33314:olympics-la28s-drip-drip-drip-tactics-leave-los-angeles-holding-the-bag&catid=312)

### [Olympics: LA28’s Drip‑Drip‑Drip Tactics Leave Los Angeles Holding the Bag](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33314:olympics-la28s-drip-drip-drip-tactics-leave-los-angeles-holding-the-bag&catid=312)

NICK'S VIEW - Wonderland Los Angeles, a global symbol of dreams, myths, and possibilities, will take center stage at th…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/e7/072b-e7b222d1.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33321:1-billion-later-congress-comes-knocking-los-angeles-homelessness-machine-faces-its-day-of-reckoning&catid=396)

### [$1 Billion Later, Congress Comes Knocking: Los Angeles’ Homelessness Machine Faces Its Day of Reckoning](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33321:1-billion-later-congress-comes-knocking-los-angeles-homelessness-machine-faces-its-day-of-reckoning&catid=396)

THE BOTTOM LINE - For years, Los Angeles taxpayers have been told the same thing about homelessness: Give us more money…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/a2/072a3-a2caec61.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33323:why-are-major-skid-row-projects-invisible&catid=312)

### [Why Are Major Skid Row Projects Invisible?](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33323:why-are-major-skid-row-projects-invisible&catid=312)

SKID ROW - A few weeks ago, a portion of my Title VI Civil Rights complaint against the City of Los Angeles was accepte…

---

##  [ LOS ANGELES ](https://www.citywatchla.com/index.php?option=com_content&view=category&id=312)

 [ ![](https://www.citywatchla.com/images/stories/Sept-2026/073l.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33335:red-light-fatalities-mount-while-city-hall-still-contemplates-its-navel&catid=312)### [Red-Light Fatalities Mount While City Hall Still Contemplates Its Navel](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33335:red-light-fatalities-mount-while-city-hall-still-contemplates-its-navel&catid=312)

 [ ![](https://www.citywatchla.com/images/stories/Sept-2026/071a5.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33295:7-ways-to-turn-la28-hype-into-lasting-youth-sports-growth&catid=312)### [7 Ways to Turn LA28 Hype Into Lasting Youth Sports Growth](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33295:7-ways-to-turn-la28-hype-into-lasting-youth-sports-growth&catid=312)

 [ ![](https://www.citywatchla.com/images/stories/Sept-2026/071a4.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33294:7-simple-ways-to-keep-pets-safe-this-halloween&catid=312)### [7 Simple Ways To Keep Pets Safe This Halloween](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33294:7-simple-ways-to-keep-pets-safe-this-halloween&catid=312)

 [ ![](https://www.citywatchla.com/images/stories/Sept-2026/071a.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33291:6-secrets-keeping-la-worksites-safe&catid=312)### [6 Secrets Keeping LA Worksites Safe](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33291:6-secrets-keeping-la-worksites-safe&catid=312)

 [ ![](https://www.citywatchla.com/images/stories/Aug-2026/070d.png) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33281:designed-to-fail&catid=312)### [Designed to Fail](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33281:designed-to-fail&catid=312)
<div data-id="1" 
	class="eb-inst eb-hide eb-emailform eb-1 eboxContentLocker"
	data-options='{"trigger":"onPageLoad","trigger_selector":"","delay":3000,"early_trigger":true,"scroll_depth":"percentage","scroll_depth_value":80,"firing_frequency":1,"reverse_scroll_close":true,"threshold":0,"close_out_viewport":false,"exit_timer":1000,"idle_time":10000,"close_on_esc":false,"animation_open":"slideInDown","animation_close":"fadeOutDown","animation_duration":400,"disable_page_scroll":true,"test_mode":false,"debug":false,"ga_tracking":true,"ga_tracking_id":"G-P16BQ7X1SW","ga_tracking_event_category":"EngageBox","ga_tracking_event_label":"Box #1 - Global Email Signup Form","auto_focus":false}'
	data-type='popup'
	>

	<button type="button" data-ebox-cmd="close" class="eb-close placement-outside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>
	<div class="eb-dialog eb-formVer" role="dialog" aria-modal="true" id="dialog1" aria-label="dialog1">
		
		<button type="button" data-ebox-cmd="close" class="eb-close placement-inside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>	
		<div class="eb-container">
						<div class="eb-content">
				
<form action="https://citywatchla.us2.list-manage.com/subscribe/post?u=34d69f33624fd058ee9b56516&amp;id=4bfa422f51&amp;f_id=00d6c2e1f0" class="eb" method="post" id="mcform-1" name="mcform-1" target="_blank">
			<div class="eb-form-header"><p><img src="/images/2023/06/be-a-city-watcher.png" alt="be a city watcher" width="350" height="97" loading="lazy" data-path="local-images:/2023/06/be-a-city-watcher.png"></p>
<p>Sign up to receive our special e-news blasts on Monday and Thursday evenings!</p></div>
	
					<div class="eb-field-row">

			
			
			
			<input class="eb-input" type="email" name="EMAIL"  placeholder="Email address"  id="EMAIL" value="" required>

			
		</div>
										
	<div class="eb-footer">
    	<button class="eb-btn" type="submit" name="subscribe" style="background-color:rgba(93, 183, 93, 1);color:rgba(255, 255, 255, 1)">
    		Sign up    	</button>
    </div>
</form>			</div>
		</div>
	</div>	
</div>
<div data-id="3" 
	class="eb-inst eb-hide eb-yesno eb-3 "
	data-options='{"trigger":"onScrollDepth","trigger_selector":"","delay":0,"early_trigger":false,"scroll_depth":"percentage","scroll_depth_value":80,"firing_frequency":2,"reverse_scroll_close":false,"threshold":0,"close_out_viewport":false,"exit_timer":1000,"idle_time":1000,"close_on_esc":false,"animation_open":"fadeInUp","animation_close":"fadeOut","animation_duration":300,"disable_page_scroll":false,"test_mode":false,"debug":false,"ga_tracking":true,"ga_tracking_id":"G-P16BQ7X1SW","ga_tracking_event_category":"EngageBox","ga_tracking_event_label":"Box #3 - Yes \/ No Donation Popup Box","auto_focus":false}'
	data-type='popup'
	>

	<button type="button" data-ebox-cmd="close" class="eb-close placement-outside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>
	<div class="eb-dialog " role="dialog" aria-modal="true" id="dialog3" aria-label="dialog3">
		
		<button type="button" data-ebox-cmd="close" class="eb-close placement-inside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>	
		<div class="eb-container">
						<div class="eb-content">
				
<div class="ebox-yes-no">
	<div class="ebox-yn-text">
		
		
		<div class="ebox-yn-headline" style="font-size:22px;color:#888888">
			<p>If you only give once a month, would you consider giving to CityWatch?</p>
<p>Your support fuels our mission to promote and facilitate civic engagement and neighborhood empowerment, and to hold area government and its politicians accountable.</p>
<p>Would you like to help? Even if you can only give $5, it will make a difference.</p>		</div>
			</div>
	
	<div class="ebox-ys-buttons" style="font-size: 16px;">
		
<a
					data-ebox-prevent="0"
		data-ebox-cmd="close"
				target="_self"
		href="https://www.citywatchla.com/donate"
		rel="noopener"
	
	
	
	
	class="ebox-ys-btn"
	style="background-color:#2ec664;color:#ffffff;min-width:100px">
	Yes
	</a>
<a
	
	
			data-ebox-cmd="close"
		href="#"
	
	
	class="ebox-ys-btn"
	style="background-color:#ef2345;color:#ffffff;min-width:100px">
	Not Right Now
	</a>	</div>

	</div>			</div>
		</div>
	</div>	
</div>
