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#  The Trumpster Creates a New Industry!

December 29 2016

Written by Tony Butka.

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EASTSIDER-After being unkind to the Dems, I thought it only fair but equal to make a couple of observations about the Trumpster and the RNC. As I was watching all the news junkie channels this weekend, I suddenly became aware of a big change in how the news is covered -- particularly news about Donald Trump.

You see, under the “old” news format for TV, you had a talking head moderator, flanked on either side by a paid “left” consultant and a paid “right” consultant. Depending on the niche market of the news channel, the moderator would then side with whichever side he or she was getting paid millions to front for.

More recently, with the demise of Clinton, we saw a shift to the “roundtable” format in which directly paid news channel “consultants” offer whatever niche news slant the TV channel uses to keep its audience. However, they do tend to keep the “left” Dems and the “right” Republicans.

But with Donald Trump, that old dog won’t hunt -- mostly because The Donald doesn’t speak in any detail. He tweets for twits. (Note: since I’ve used that phrase a few times, I should probably explain what I mean.) The tweeter is, of course, The Donald; the twits I’m referring to are the talking head moderators of the TV shows in question. You see, in 140 characters, no one can really tell what the heck he is saying.

This is perfect for news anchors. They get to hire a whole new host of paid consultants to explain what The Donald really meant! I mean, *Fox News* gets to create a new set of (paid) Republican consultants to tell us what The Donald really meant when he tweeted. This is diabolically clever -- Donald Trump is completely free to explain himself later on, after the tweet has been debated for an entire news cycle by all the media; he can repudiate anything that the talking heads said that he said!

There is another economic benefit for the TV news channels. They don’t have to spend any time actually *investigating* the news and hiring a lot of expensive staff. Since the “news” is only talking about the tweets, who cares about factual anything? In a day or two, The Donald will either clarify or simply move on. The savings to the network can be huge, giving a nice bounce to profit margins.

Whether anyone, including Mr. Trump, has any idea what he’s really saying, remains undetermined. After all, for a fella who can repudiate stuff he did or said that is readily contradicted by tape or audio files, what’s the reframing of a tweet?

How this new format will play out after Mr. Trump is sworn in as president, who can tell? It’s possible he will continue tweeting. Maybe the government will have to give him a secure twitter account so that it can’t be hacked. On the other hand, it is quite possible that The Donald wouldn’t care if he got hacked, because it’s all really out there in the first place.

What we do know is that Donald Trump loves the spotlight, and I doubt that this will change after he becomes President of the United States. If you look at his cabinet and key staff picks, it seems to be a group with considerable differences, along with strong egos. My personal guess (you read it here) is that he will foment and exaggerate policy differences, so that he can step in and publicly announce the Trump Policy after all the newsies have had a day or so to keep him and the issue in the headlines.

Gee, if President Trump continues to tweet and play spin the bottle with his policy agenda, he could consume the bulk of every news cycle. Heaven indeed.

*(Tony Butka is an Eastside community activist, who has served on a neighborhood council, has a background in government and is a contributor to CityWatch.)* *Edited for CityWatch by Linda Abrams.*

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