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#  Soft2Bet Brings a New Kind of Tech to Online Gaming

May 21 2025

Written by CityWatch.

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ONLINE GAMING - Online gaming is growing fast — and not just by a little. By 2025, it’s expected to generate over $400 billion globally, with nearly $90 billion coming from online gambling alone. In the middle of this booming market stands Soft2Bet, a company that’s pushing boundaries with smart technology and user-focused design. Their upcoming launch in the U.S., starting with New Jersey in summer 2025, marks a major leap in their global journey. It’s not just another market entry — it’s a strategic move into one of the most competitive arenas in online gaming. As Uri Poliavich, Soft2Bet’s founder and CEO, put it: "As a global company with a proven history of success and innovation, our plans to launch in the U.S. are monumental for Soft2Bet and our continued growth." So what makes Soft2Bet different — and what’s next for a company that’s already ahead of the curve? Let’s take a look.

**Soft2Bet's Explosive Growth**

Soft2Bet isn't just in the game when discussing innovation in online gambling. They're rewriting the whole playbook. Founded in 2016, this tech-first company has become a major player across continents. Their secret is magnificent leadership and a sharp focus on technology, gamification, and bettering the user experience. "We are set to redefine gamification here in the U.S. and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer," remarked Uri on the day of the launch in New Jersey.

While many gaming brands tread the same path of offering the same-old slots and sports bets, Soft2Bet builds digital playgrounds. Imagine customizable platforms, advanced back-end system, and sleek user interfaces tailored for player engagement. Headquartered in Malta and backed by a diverse research and development hub in Cyprus, [Soft2Bet now has over 19 licences](https://www.crunchbase.com/organization/soft2bet) across regulated markets like Denmark, Greece, Ireland, Mexico, Ontario, and Spain - that's no small feat.

 ![](https://www.citywatchla.com/images/stories/May-2025/040n2.jpg)

##### *Soft2Bet Turnkey casino solution with custom design, bonus systems, gamification, and full functionality control.*

Soft2Bet offers two compelling solutions for anyone [looking to enter the iGaming space](https://www.citywatchla.com/guest-words/30278-time-saving-payroll-hacks-every-small-business-owner-should-know), be it through launching an online casino or sportsbook. Two solutions serve a slightly different purpose:

- **A turnkey solution** is perfect for businesses that want to go live as fast as possible without building their infrastructure from scratch. Everything comes in a bundle – platform, games, integrated payment systems, CRM, customer support, and even licensing is taken care of. It's really like buying a fully furnished, ready-to-move-in online casino.
- **A customizable casino and sportsbook solution** is designed for brands that want more control and flexibility over the finished product. In this situation, Soft2Bet provides the tech and the tools, but as a customer, you get to shape the look, feel, and features of your online casino product.

To simplify, turnkey is a plug-and-play solution, while custom is for those who want to build something truly their own while having Soft2Bets' powerful engine under their hood.

![](https://www.citywatchla.com/images/stories/May-2025/040n3.jpg)

###### *Soft2Bet MEGA gamification features – Bonus Shop, Challenges, Tournaments, and Sport Collections*

**King of Gamification**

Most of today's online casinos look the same: you click, spin, maybe win, and then move on. Soft2Bet saw this repetitive pattern and decided to do something about it by creating MEGA, their [gamification](https://www.forbes.com/councils/forbesbusinesscouncil/2024/12/09/how-gamified-user-experiences-shape-the-customer-journey/) layer that can turn ordinary gameplay into something more immersive. It's not a new game or a bonus system – it's a whole new experience built on the existing casino. Players can now enjoy progress bars, missions, daily challenges, and leaderboards to nudge some friendly competition. MEGA is like an online casino merged with a video game, and it works. MEGA has already proved its concept across Europe, and as part of its launch in New Jersey, Soft2Bet is also bringing MEGA to U.S. players by the fall of 2025.

Players aren't the only ones who benefit from MEGA. Online casino operators have reported awe-inspiring results. We're talking about a 400% jump in screen time, meaning players stay engaged. Net Gaming Revenue has grown by 65%, and the deposit amount by 50%. In the online casino space, these numbers are greater than any other form of player engagement. MEGA gives players a reason to stay and is a game-changer for operators.

Whether introducing new features or amplifying players' journeys, Soft2Bet keeps players coming back for more. Now, they've set their sights on the U.S. market – if Vegas had a digital twin, Soft2bet might be it.

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