---

 [ ARCHIVE ](https://www.citywatchla.com/index.php?option=com_content&view=category&id=16)

#  CD 15 Election: The Real Winners and Losers

![](https://www.citywatchla.com/images/stories/Nov-2011/cw9-90c.png)RETAIL & WHOLESALE - It was a wholesale shellacking of an early favorite. Like it or not, last night's big winner in Los Angeles was Joe Buscaino's consultant Mike Trujillo ([profiled here](http://street-hassle.blogspot.com/2010/07/all-sugar.html)).

Written by Joseph Mailander on November 10 2011.

<a class="a2a_button_facebook"></a><a class="a2a_button_twitter"></a><a class="a2a_button_email"></a><a class="a2a_button_print"></a>[](https://www.addtoany.com/share)

![](https://www.citywatchla.com/images/stories/Nov-2011/cw9-90c.png)RETAIL &amp; WHOLESALE - It was a wholesale shellacking of an early favorite. Like it or not, last night's big winner in Los Angeles was Joe Buscaino's consultant Mike Trujillo ([profiled here](http://street-hassle.blogspot.com/2010/07/all-sugar.html)).
Vilified by local [media](http://street-hassle.blogspot.com/2011/02/sourcing-trujillo-soucing-stewart.html) just last March, written off by many, and even running out of money late, he still brought Buscaino in as the top vote getter in Council District 15. He had already crushed Pat McOsker and John Shallman early in the race, and McOsker never recovered. Results: Buscaino-29%; Furutani-22%; Wilson-12%; McOsker-10%. (Complete CD 15 results[ here](http://cityclerk.lacity.org/election/Results.htm))\]

Trujillo's team caused trouble for McOsker's team by winning the fight for endorsements they should have easily bagged early, and then locked in enough mail-in votes to assure his candidate a dance in the runoff.

Retail politics also work in San Pedro, and Buscaino was selling them better than others.

Nonetheless, it's disturbing to all, Tru included, that the top vote-getter couldn't crack 5,000 in a district with 100,000 voters. That's under 50 votes a precinct--out of over 1,000 potential voters a precinct. It makes you wonder if precinct captains might be the ticket in future open seat City Council races.

The big loser locally was John Shallman, who phoned it in for yet another paycheck, even at one point recycling one mailer from an old campaign. He didn't even finish third--he finished a bad fourth, not even fetching 10%--Stephen Box territory.

Shallman doesn't work the blogosphere, and as long as he doesn't have a savvier sidekick along for the ride, he will continue to get buried early in races because of it. With decreasing media interest in local races the blogosphere sets early trends and in truth his candidate lost early on.

Either Shallman will change or more people will get wise. But last night's result probably gives Parke Skelton, another old-school type, pause as well. While Trujillo was giving the McOsker team fits in August and laying Buscaino's ground game and working anyone willing to be worked, Skelton was on a three week vacation and unreachable even by his own office people.

Shallman's successful handling of Mitch Englander last year was flukish as Englander raised more than enough money early and he also had another adult on board in the personage of his uncle.

Shallman's 2009 stand-alone handling of Chris Essel was far more representative of who he has become--until last night.

Also losing last night: The Los Angeles Times. The candidate they endorsed, Gordon Teuber, finished a dismal 6th, way, way out of the money.

*(Joseph Mailander is a writer, an LA observer and a contributor to CityWatch. He blogs at [street-hassle.blogspot.com](http://street-hassle.blogspot.com) where this column first appeared.)* –cw

Tags: CD 15, CD 15 Election, Joe Buscaino, Mike Trujillo, Pat McOsker, John Shallman, Furutani, Mitch Englander, Chris Essel, City Council

CityWatch
Vol 9 Issue 90
Pub: Nov 11, 2011

[![](https://www.citywatchla.com/images/ME%20DENTAL%20SPA/me%20dental%202026%20final.jpg)](http://medentalspa.com/)

 ![](https://www.citywatchla.com/images/banners/signup-for-cw.png)

## Get The News In Your Email Inbox Mondays &amp; Thursdays

 First Name

 [ ![LA DWP #2 (Pay Your Bill Help)](https://www.citywatchla.com/images/LADWP/dwp%20level%20pay%205-7-25.jpg) ](https://www.citywatchla.com/component/banners/click/82 "LA DWP #2 (Pay Your Bill Help)")

 [ ![Home - HHR Rent is too High - SB-2](https://www.citywatchla.com/images/HHR/AHF-rent-too-high.jpg) ](https://www.citywatchla.com/component/banners/click/104 "Home - HHR Rent is too High - SB-2")

 ---

##  Featured CityWatch Stories

 [ ![](https://www.citywatchla.com/media/yootheme/cache/bb/062a-bb8ffb47.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33163:4-4-billion-later-inside-the-broken-machinery-of-los-angeles-homelessness-system&catid=312)

### [ $4.4 Billion Later: Inside the Broken Machinery of Los Angeles’ Homelessness System](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33163:4-4-billion-later-inside-the-broken-machinery-of-los-angeles-homelessness-system&catid=312)

THE BOTTOM LINE - When Karen Bass became mayor of Los Angeles in December 2022, she declared a state of emergency on ho…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/fd/064h-fdb0b507.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=29355:remembering-ken-draper-citywatch-and-transparency-are-his-legacy&catid=12)

### [Remembering Ken Draper: CityWatch and Transparency Are his Legacy](https://www.citywatchla.com/index.php?option=com_content&view=article&id=29355:remembering-ken-draper-citywatch-and-transparency-are-his-legacy&catid=12)

LA WATCHDOG - Ken Draper, the editor and publisher of CityWatch for more than 20 years, passed away on August 8, 2022…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/0f/061a-0f1ada2f.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33148:brace-yourself-for-a-worse-housing-crisis&catid=398)

### [Brace Yourself For A Worse Housing Crisis](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33148:brace-yourself-for-a-worse-housing-crisis&catid=398)

PLANNING WATCH - The California State Legislature will soon vote on the following draft legislation. Please carefully…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/04/063g-04ad33d5.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33173:netanyahus-challengers-are-selling-the-same-poison&catid=332)

### [Netanyahu’s Challengers Are Selling The Same Poison](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33173:netanyahus-challengers-are-selling-the-same-poison&catid=332)

SPEAKING OUT - One would think that after October 7 and the Gaza war that followed, the leaders from the main oppositio…

 [ ![](https://www.citywatchla.com/media/yootheme/cache/19/062f-19a66144.jpg) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33162:prolonged-ignorance-of-a-ticking-bomb-does-not-neutralize-it&catid=9)

### [Prolonged Ignorance Of A Ticking Bomb Does Not Neutralize It](https://www.citywatchla.com/index.php?option=com_content&view=article&id=33162:prolonged-ignorance-of-a-ticking-bomb-does-not-neutralize-it&catid=9)

OP/ED - The recent landslide of chemical leaks, fires and extremely dangerous events have proven, without any doubt, th…

---

##  [ ARCHIVE ](https://www.citywatchla.com/index.php?option=com_content&view=category&id=16)

 [ ![](https://www.citywatchla.com/images/stories/Apr-2018/034e.png) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=15339:early-intervention-and-jobs-are-key-to-stemming-chronic-homelessness-in-los-angeles&catid=16)### [Early Intervention and Jobs are Key to Stemming Chronic Homelessness in Los Angeles](https://www.citywatchla.com/index.php?option=com_content&view=article&id=15339:early-intervention-and-jobs-are-key-to-stemming-chronic-homelessness-in-los-angeles&catid=16)

### [Tucker Carlson and Gay Rightwinger Blame California Wildfires On Hiring LGBTQ People](https://www.citywatchla.com/index.php?option=com_content&view=article&id=18755:tucker-carlson-and-gay-rightwinger-blame-california-wildfires-on-hiring-lgbtq-people&catid=16)

### [Anti-LGBTQ Veep Just Can’t Stop Talking about Mayor Pete](https://www.citywatchla.com/index.php?option=com_content&view=article&id=17690:anti-lgbtq-veep-just-can-t-stop-talking-about-mayor-pete&catid=16)

 [ ![](https://www.citywatchla.com/images/stories/Apr-2018/033j.png) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=15316:news-pulse-corrupt-system-reason-for-not-voting-in-2018-majority-wants-more-than-two-parties&catid=16)### [NEWS PULSE: ‘Corrupt System’ Reason for Not Voting in 2018 … Majority Wants More Than Two Parties](https://www.citywatchla.com/index.php?option=com_content&view=article&id=15316:news-pulse-corrupt-system-reason-for-not-voting-in-2018-majority-wants-more-than-two-parties&catid=16)

 [ ![](https://www.citywatchla.com/images/stories/Jan-2016/1404d.png) ](https://www.citywatchla.com/index.php?option=com_content&view=article&id=10245:dead-dog-set-on-fire-sparks-fears-for-strays-in-los-angeles&catid=16)### [Dead Dog Set on Fire … Sparks Fears for Strays in Los Angeles](https://www.citywatchla.com/index.php?option=com_content&view=article&id=10245:dead-dog-set-on-fire-sparks-fears-for-strays-in-los-angeles&catid=16)
<div data-id="1" 
	class="eb-inst eb-hide eb-emailform eb-1 eboxContentLocker"
	data-options='{"trigger":"onPageLoad","trigger_selector":"","delay":3000,"early_trigger":true,"scroll_depth":"percentage","scroll_depth_value":80,"firing_frequency":1,"reverse_scroll_close":true,"threshold":0,"close_out_viewport":false,"exit_timer":1000,"idle_time":10000,"close_on_esc":false,"animation_open":"slideInDown","animation_close":"fadeOutDown","animation_duration":400,"disable_page_scroll":true,"test_mode":false,"debug":false,"ga_tracking":true,"ga_tracking_id":"G-P16BQ7X1SW","ga_tracking_event_category":"EngageBox","ga_tracking_event_label":"Box #1 - Global Email Signup Form","auto_focus":false}'
	data-type='popup'
	>

	<button type="button" data-ebox-cmd="close" class="eb-close placement-outside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>
	<div class="eb-dialog eb-formVer" role="dialog" aria-modal="true" id="dialog1" aria-label="dialog1">
		
		<button type="button" data-ebox-cmd="close" class="eb-close placement-inside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>	
		<div class="eb-container">
						<div class="eb-content">
				
<form action="https://citywatchla.us2.list-manage.com/subscribe/post?u=34d69f33624fd058ee9b56516&amp;id=4bfa422f51&amp;f_id=00d6c2e1f0" class="eb" method="post" id="mcform-1" name="mcform-1" target="_blank">
			<div class="eb-form-header"><p><img src="/images/2023/06/be-a-city-watcher.png" alt="be a city watcher" width="350" height="97" loading="lazy" data-path="local-images:/2023/06/be-a-city-watcher.png"></p>
<p>Sign up to receive our special e-news blasts on Monday and Thursday evenings!</p></div>
	
					<div class="eb-field-row">

			
			
			
			<input class="eb-input" type="email" name="EMAIL"  placeholder="Email address"  id="EMAIL" value="" required>

			
		</div>
										
	<div class="eb-footer">
    	<button class="eb-btn" type="submit" name="subscribe" style="background-color:rgba(93, 183, 93, 1);color:rgba(255, 255, 255, 1)">
    		Sign up    	</button>
    </div>
</form>			</div>
		</div>
	</div>	
</div>
<div data-id="3" 
	class="eb-inst eb-hide eb-yesno eb-3 "
	data-options='{"trigger":"onScrollDepth","trigger_selector":"","delay":0,"early_trigger":false,"scroll_depth":"percentage","scroll_depth_value":80,"firing_frequency":2,"reverse_scroll_close":false,"threshold":0,"close_out_viewport":false,"exit_timer":1000,"idle_time":1000,"close_on_esc":false,"animation_open":"fadeInUp","animation_close":"fadeOut","animation_duration":300,"disable_page_scroll":false,"test_mode":false,"debug":false,"ga_tracking":true,"ga_tracking_id":"G-P16BQ7X1SW","ga_tracking_event_category":"EngageBox","ga_tracking_event_label":"Box #3 - Yes \/ No Donation Popup Box","auto_focus":false}'
	data-type='popup'
	>

	<button type="button" data-ebox-cmd="close" class="eb-close placement-outside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>
	<div class="eb-dialog " role="dialog" aria-modal="true" id="dialog3" aria-label="dialog3">
		
		<button type="button" data-ebox-cmd="close" class="eb-close placement-inside" aria-label="Close">
	<img alt="close popup button" />
	<span aria-hidden="true">&times;</span>
</button>	
		<div class="eb-container">
						<div class="eb-content">
				
<div class="ebox-yes-no">
	<div class="ebox-yn-text">
		
		
		<div class="ebox-yn-headline" style="font-size:22px;color:#888888">
			<p>If you only give once a month, would you consider giving to CityWatch?</p>
<p>Your support fuels our mission to promote and facilitate civic engagement and neighborhood empowerment, and to hold area government and its politicians accountable.</p>
<p>Would you like to help? Even if you can only give $5, it will make a difference.</p>		</div>
			</div>
	
	<div class="ebox-ys-buttons" style="font-size: 16px;">
		
<a
					data-ebox-prevent="0"
		data-ebox-cmd="close"
				target="_self"
		href="https://www.citywatchla.com/donate"
		rel="noopener"
	
	
	
	
	class="ebox-ys-btn"
	style="background-color:#2ec664;color:#ffffff;min-width:100px">
	Yes
	</a>
<a
	
	
			data-ebox-cmd="close"
		href="#"
	
	
	class="ebox-ys-btn"
	style="background-color:#ef2345;color:#ffffff;min-width:100px">
	Not Right Now
	</a>	</div>

	</div>			</div>
		</div>
	</div>	
</div>